Creating Meaningful Real-Time Customer Interactions

Creating Meaningful Real-Time Customer Interactions

Marketers Struggle to Derive Value From Customer Journey Maps Every customer is unique in the way that they engage with an organization, so having a framework in place to optimize each touch point is essential to enhancing customer loyalty and delivering business...
How to Design for the Everything Customer

How to Design for the Everything Customer

New CX technology is drastically changing the commercial environment. Whilst technology simplifies interaction with brands, it is bringing to light large gaps in customer experience and customer relationship management. Meeting the demands of the “everything customer”...
The Future of CX is in For Profound Change

The Future of CX is in For Profound Change

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models. The future of CX will be far different and far more powerful. CX leaders and teams will need to...
Getting Digital CX Right Amid the Pandemic

Getting Digital CX Right Amid the Pandemic

Now that your customers are stuck at home because of the COVID-19 pandemic, they’re engaging with you more digitally. They’re also in a more fragile emotional state. So your digital channels must be more emotionally conformed than ever. After all, emotion is the most...